Organic Marketing

MODULE I

THE ORGANIC AGRI-FOOD SECTOR: AN OVERVIEW
(weeks 1 and 2)

MODULE OVERVIEW:

Introduction

This Module provides an overview of the basic characteristics and trends in the organic agri-food sector in Canada and other member countries of the Organization of Economic Co-operation and Development (OECD). It is not only in Canada that organic agri-food represents the fastest-growing sector of the agri-food industry; this applies across most all OECD countries, and in particular to Canada's major trading partners, the USA, the EU, and Japan. Opportunities abound for Canadian organic agri-food producers and processors to expand exports especially to OECD trading partners and to replace imports, at least in theory. The business of translating theoretical expansion opportunities into actuality will be taken up in Module VI.